Fast Fashion Facts
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The rise of these competitors on high street has been witness successful because of a higher demand for quick fashion. Styles Ed Hardy showed in magazines & other advertorials are what people require to wear. Top designers have created collection extensions, which cater individuals who can afford to spend their hard earned funds on triple figure. This resulted success to the affordable collection of European fashion brands
A Swedish player, H&M offered readymade clothing stores - stocked with fashionable collection at reasonable costs. Its successful strategy was its own slogan fashion & quality at the best price' innovative design, moderately priced & competent logistics. Based in Stockholm, a team of 100 fashion designers assures that nothing has been imitated from the runway platforms. They are mostly inspired from street-trends, movies, magazines & exhibitions. Impressively, the designs reach retail shelves within 2-3 weeks. H&M's high profile designer tie-ups with Karl Lagerfield & Stella McCartney have resulted whole collections available to the mass people at lower prices. This strategy is supported by immense promotion campaigns, which basically compete with the major brands.
In a world of adverts & promotions, there is store that has made strategy to not to spend penny on promotion, "Zara", a wing of Europe's largest, quickly evolving & most triumphant fashion clothing retailers, Grupo Inditex. Other well popular stores in similar chain are Massimo Dutti, Bershka & Pull & Bear. Inditex operates business by over thousand stores in 56 countries. The first Zara shop was launched in 1975 at La Coruna, Galicia & at present it operates over hundred owned stores globally. In the earlier years they have witnessed sales up by 25 percent year on year.
Zara runs its own design & production unit in La Coruna, France, which leads cancellation of the giant out-sourcing operations, like H&M does in over nine hundred firms. It is modern, offering up-to-date lifestyle yet standard clothing lines for men, females & children. Zara offers moderately priced, radical clothing, however, not of the top quality, which will last only for some seasons.
As same as Zara, H&M can also put designs on retail shelves within weeks. Its product assortment is cheap & tiny yet frequent, offering consumers immense choice that results repeated visits to their stores to find "What's New". Hitherto, Zara has launched over0 thousand new designs & most of these will be attainable for few weeks.
Another French player, Mango is a reputed multinational brand dedicated to designing, producing & selling quick fashion & accessories only for females. Its Ed Hardy clothing line includes Suit, Casual Sport, & Mng Denims. It might not be as immense as H&M or Grupo Inditex, but has played excellent in the United Kingdom.
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